The Beginner Stage

$28/mo (billed every 6mo)

30-day money back guarantee


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Learn With Sesame Street by Begin logo

The Beginner Stage

Social-emotional learning from age 2.5+ is the best first start to a lifetime of success. Fuel their future for only $28/mo (billed every 6mo).

30-day money back guarantee
Foster confidence and self-awareness
Navigate conflicts with friends
Early math and reading skills
Overcome stressful situations
Show kindness and care for others
Work through big feelings
  • Developed through years of research
  • Created by early learning experts
  • Classes for the whole family
  • Fosters motivation to learn and grow
  • Screen time you’ll feel good about
  • Tailored to your child’s age & stage
  • Ages 2.5+
  • Two deliveries total:
    • Month 1: Three exclusive Learn with Sesame Street kits
    • Month 4: Six Sesame Street books and a Sesame Street character plush
  • Instant access to the Learn with Sesame Street app
  • Graduate to new kits and apps as your child grows
  • Guided plan to help get the most out of the membership
  • Cancel anytime (30-day money back guarantee)

Begin Delivers Early Learning Impact


Families served


Hours of learning & play per month


App Store rating

What You Can Look Forward To

The best of hands-on and digital learning through play, delivered to you.

Exclusive Resources

Tools to support parents, caregivers, and kids

Grown up and child playing with Learn With Sesame Street app

Expert-Designed Classes

Explore feelings with Elmo and friends

  • 12 original classes including Pass the Paintbrush, Breathe Like a Bee, and more

  • Learn how to name, understand, and work through big feelings

  • Ad-free and replayable

  • Watch together in the app

Grown up with Grown-Up Guide and child playing with Learn With Sesame Street app

Grown-Up Guide by Begin

Online resources just for parents and caregivers

  • Practical support, play tips, and ideas to manage common challenges - picky eaters, big feelings, and more

  • Web classes from our learning experts

  • Questions to spark family conversations

  • Videos to watch together

  • Printables to facilitate learning offline

As Your Child Grows, So Does Their Membership

Begin is your family's early learning partner, delivering new skills that ladder up to exciting milestones for as long as you choose

How It Works


Your child starts at the stage that best meets their current learning needs


As they grow, your child will graduate to the next stage to keep up with their developing mind and evolving interests.


Memberships auto-renew at the end of the term you select and can be canceled at any time.

Essential Skills, Exciting Themes

A new theme each month adds wonder to your child’s learning journey as they practice new skills and reach new milestones in emotional wellness

A Peek Inside Theme 1: How I Feel

What’s Included

  • Feelings at the Fair Story + Lift-the-Flap Scene
  • Hop to It Floor Tile Game
  • Match and Imagine Feelings Cards
  • “Feelings Faces” Mirror On-the-Go Activity + Ring Holder
  • Parent Guide

Skills They'll Practice

  • Expressing and managing feelings
  • Awareness of others' feelings
  • Responding to emotions in others
  • Connecting feelings to the body

Upcoming Themes

Big Feelings

Celebrating Friendship and Kindness

We All Have Feelings

Mindful Monsters


Why Social-Emotional Learning Matters

Sesame characters and children learning

It's Where Compassion Begins

Teaching kids to identify, express, and respond to emotions early builds empathy and kindness while helping them develop confidence and self-worth.

Instills a Solid Foundation

Giving kids the building blocks for life skills like resilience, impulse control, flexible thinking, and confidence lays a foundation for academic and personal growth.

Builds Essential Skills for Life

Kids can return to these valuable tools as they face different challenges throughout childhood, adolescence, and adulthood.

Want to explore other learning options?

Take our quiz to find the best match for you and your child!